Demographics
Age- the
target audience for our music video age range between 13- 30 because as an
indie band it has a unique and different style which people under 13 might not
understand and i people over 30 they are less likely to find the genre
particularly interesting. Whereas age 13- 30 it’s a little bit more carefree
and entertaining for them.
Gender – although this might change right
now I think the genre of the music interest’s male characters more than it
would interest female audiences.
•income bracket/status the income bracket of our audience would be quite low as we are
going mostly for student’s therefore they will either be unemployed or still
getting payed on a minimum wage. Knowing this therefore help us know the amount
of disposable income our target audience have and knowing that they are mostly
students allow us to price our product reasonably
Race/Ethnicity-our music video will appeal to all
people from different ethnicities, which enjoy music. This is because indie
music isnt a centralized genre so it will have a widespread liking from
different regions.
Psychographics
Audience is an explorer and reformer. Always enjoys energetic adventures
and seeks for adrenaline rushes meanwhile having strong social awareness and
has a freedom of restriction. Our audience is likely to have finished or going
on to higher education.
Spare time is taken by extra activities such as music, playing guitar
surfing the internet playing games and social networking. Also spends a lot of
money going to the cinema and buying the latest cd or dvd. Other things they do
for fun includes going to festivals to see bands and meeting up with friends
Our target audiences are likely to be living with their parents or on their
own at while studying higher education at uni.
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