Focus Group Video

The results we got from our questionnaire allowed us to gather a group of people similar to our target audience and carry out a focus group.

During this focus group we showed the group of people 5 music videos related top the same genre of music we are doing for our music video.

We asked questions like; their favorite out of all five music video, elements of the music videos that they liked and what else they would have liked to see in the music video. Altogether I think we got a positive feed back from the focus group, we learnt that audiences who prefer indie genre like to see interesting quirky and artistic elements of the video.

However the focus group didn’t go perfect, in hindsight in other to improve the information we got out of it I think we should have gathered a questionnaire related to finding out more while they were watching the music video and also play the track we would be making a music video to. This would have helped us because they would have told us what they imagine the music video would be like and what they would especially like to see in it.