Music Industry - Website Analysis

Navigation - the website hold a very simple synergy this also included the way in which the targeted audience can navigate around the site. The buttons are really easy to find and also very self explanatory.

Primary Target Audience - psychographic target audience segmentation identifies the primary target audience as reformers the website is very simple and isn't glorified by fashion which hilights the fact about the audience being simplistic and also unfazed by status. 

Landing Pages -  the landing pages of each link all have the same mode address as the front page 

Splash Page - carrying on with the simplistic synergy the website doesn't have a splash page which makes the audience focus more on the band. 

Banner- There are no advertising banners on the site probably due to the fact that Foster The People are an independent band therefore are not in convergence with any other companies 

Sky Scraper- once again theres a lack of any other use of advertisement which shows that a band like FTP  focus mostly on just the music. 

Body Copy - carrying on with the simplistic synergy the written is also very simple and pain. which will be very attractive to its type of psychographics audience because nothing is really over exaggerated but plain and simple it makes them seem more professional. however much is really said about the band itself but there is a music player almost at the top of the page with gives the idea that the music speaks for itself. 

The Hero Shot- the hero shop of the band is simply the logo which is their name and also the cover of the album cover. this reinforces the idea that the band and the all image of the band is simply all about the music rather that the actual artists in the band. 

Jump Pages- there are no jump pages on the sites which aim to advertise any other company which further reinforce the ideas of the independence of the band. 

Button- the button on the pages are very easy to find  sitting at the top and very self explanatory therefore its really easy for the audience to navigate around the website. 

Prominence- generally prominence isn't used however the use of the title and the image in the middle allows prominence because it draws the audience attention to the name of the band and the album cover. 

Use Of Fonts- the website uses very similar conventions of text plain simple times new roman which is recognisable by everyone. 

Genre And Web Page- the use of iconography allows the audience to easily identify the genre of the band as being indie alternative. 

Use Of Colour- the colours are very synergistic and enforce the genre of the bands. the colours used on the website is white with splashes of random yellow. 

White Space- the website as a lot of white space which makes the website easy to navigate and also less clustered. 

Mode Of Address- the media text is very simple which speaks a simplistic message to its audience.